Conscious Beauty

Our Approach to Conscious Beauty

Conscious beauty is not about perfection — it’s about progress.

We support brands that actively work to reduce environmental impact while maintaining performance and luxury.

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Vegan & Cruelty-Free

We proudly stock brands that are fully vegan and cruelty-free, as well as brands that offer vegan product ranges.

This information is clearly indicated to help customers shop according to their values.

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Sustainable Packaging

We favour brands that:

• Use recyclable or refillable packaging

• Reduce unnecessary outer packaging

• Invest in sustainable materials

We continue to evolve our standards as innovation advances.

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Ethical Sourcing

Ingredients matter — and so does how they’re sourced. We support brands that prioritise responsible sourcing, fair practices, and long-term environmental stewardship.